Article: In the UK, Small Screens Stall Smartphone Shopping
While smartphones certainly have a role in UK shoppers’ path to purchase, recent research indicates that their small screen size is a turnoff during the research and buying phases. Those who...
View ArticleAre All Screens Created Equal?
Here’s how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportunity for the marketing industry. Home – ClickZ
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More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters
Coming to a movie screen near you: the battle of the beacons. Last week, we reported on the rollout of beacons and beacon-based marketing messages over the next 60 days to 300 movie theaters in the...
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